The most common type of lead generator is an Introducing Broker (IB). IBs are usually individuals or small companies that have a client base interested in forex trading. They promote the brokerage to their clients in exchange for a commission on every trade made by the client.
Other types of lead generators include online marketing firms, affiliates, and lead generators.
An introducing broker does not carry out trading on behalf of their customers. IB’s provide customer training, mentorship and support and are paid commissions for referring new clients to the platform.
Khwezi is a licenced Over-the-Counter Derivatives Provider (ODP) and their flexible payment model makes becoming an Introducing Broker or Partner advantageous.
Khwezi Trade was founded in 2013 and is a registered FSP 44816 and authorised ODP broker in South Africa. As a result, clients can do business with Khwezi Trade with confidence and openness, knowing their client’s funds are safe.
Trading partners can confidently recommend Khwezi Trade because of its FSCA regulation, tight spreads, and feature-rich MT5 trading platform for traders.
Here we explain how to launch your own successful Introducing Broker platform.
Steps to launching a successful Introducing Broker platform
Working as an introducing broker can be a lucrative career choice if you’re interested in the financial markets and don’t want to execute trades on your own.
The role of an introducing broker differs from that of an affiliate marketer in that it works in conjunction with a real brokerage. To put it another way, an IB is a more advanced affiliate. The services they provide are greater, and the commissions they can earn are as well.
1. Find the best brokerage with which to partner
Partnering with a reputable brokerage firm is essential if you want to succeed as an IB. Clients are concerned about scams and are looking for safe trades.
To maintain satisfied clients and safeguard your good name, working with an established broker who is regulated by the FSCA, in terms of an OTC licence, is essential. It also ensures your long-term success and improves your reputation.
To this end, Khwezi Trade is a well-established and regulated OTC licenced broker which operates under the auspices of the FSCA in South Africa. The broker is known for its transparent trading environment, compliance functions and competitive trading conditions.
2. Finalise a deal with your preferred brokerage
Once you’ve found a potential partner in a brokerage, take a look at what they have to offer. Examine the commission per trade to see if it falls within your price range. Think about what kind of clients you want to attract and whether the rate is appropriate for your style.
When you sign up for the Partners Program with Khwezi Trade, you receive excellent marketing guidance that includes support in creating attractive landing page designs and high-conversion campaign promotions. You can rely on Khwezi’s high standard of customer service to assist you with any queries that may arise from your referred clients.
3. Start referring clients as an introducing broker
The agreement with the brokerage is signed, and now it’s time to start looking for customers. Next, you’ll need to set up a website and social media accounts for the brokerage you’re promoting.
To help them along the way, give them advice and demos of the trading platforms. This is the gratifying challenge of converting them into long-term customers.
It is critical to keep abreast of market developments. Find out where indices, commodities, currencies, as well as other financial instruments are headed daily.
To gain the trust and respect of your clients, you must be well-versed in your field. As an introducing broker, you’ll benefit from this, as will the ODP brokerage you’re promoting.